TOMS is asking Canadians and people around the world to take to social media and help raise awareness of the millions of children around the world who live without proper footwear, exposing them to injury, infection and debilitating diseases. TOMS will donate a pair of new shoes (up to 100,000 pairs; 10,000 pairs in 10 different countries) to children in need for every barefoot photo posted on Instagram on Tuesday, May 10 that tag #withoutshoes. How easy is that?
Founded in 2006 by American traveler and entrepreneur Blake Mycoskie, after a visit to a village in Argentina and seeing that many children there didn't have shoes to protect their feet, the original TOMS style was created in the classic Argentinian 'alpargatas' style. Since then, the company has grown to include accessories, eye wear, and coffee - all while based on a One For One® philosophy of giving. This month, TOMS is celebrating their 10 year anniversary.
"At TOMS we believe in a world where everyone can live For One Another. We're incredibly grateful for the support we receive every day from our community and the Giving we're able to do because of it. To celebrate the 10th year of TOMS and a decade of Giving, we're inviting you to Give back with us on One Day Without Shoes. Post a photo to Instagram on May 10th of your bare feets and your TOMS Shoes with the hashtag #withoutshoes to help us give 10,000 pairs of new shoes to children in need in 10 countries - up to 100,000 shoes" said TOMS' founder and chief shoe giver Blake Mycoskie.
To show gratitude to all its customers, partners and champions for a decade of support, TOMS is offering a special edition grey chambray 10 Year Anniversary women's classics (available for $65 on TOMS.ca), and is posting a 'thank you' shout out every Thursday in 2016 on the @TOMS Instagram account, tagging #ThankfulThursday.